Data Driven Display Ads
Splash works with clients to better understand their display program options and develop a strategy that is unique to their organization’s goals. We recognize that each client is different and we’ll leverage your overall marketing initiatives, creative assets, and display campaign data in order to drive performance-based results for your program.
Whether it’s finding the true value of view-through conversions for retargeting or figuring out how prospecting initiatives drive customers down the conversion funnel, Splash maximizes multiple data points to craft a display program that will have a positive impact on your business – showing the incremental impact of display within the context of your larger marketing program.
Splash display retargeting generates positive ROI even by the strictest testing standards; delivering dynamically created ads to customers with images, names, prices and other attributes of previously viewed products.
Splash system maintains data points like price changes, inventory and availability to ensure accurate, targeted creative and a consistent user experience. Real-time bid management sets bids on each impression based on likelihood of conversion relating to factors like user behavior, intent, semantics, geography and demographics.
Why Splash?
- Maximize ROI through real-time bidding.
Pair the potential value of an impression to the impression cost at the most granular level, maximizing return on ad spend. - Sophisticated testing illustrates the incremental value of display.
Splash measures the value of impressions accurately through A/B testing and defines incremental return. - Drive more conversions: Sync the offer to the customer.
Creative that targets qualified customers generates higher response rates and delivers more conversions. - Automatic product and inventory updates.
Ensure that the price and availability in the dynamic display ad match reality.
Email marketing Engagement
Email marketing is still one of the most powerful ways to communicate an offer or message. But in today’s crowded marketplace, many people today are simply overwhelmed by email volume. Greatly improve your hotel’s email campaigns with the latest techniques to help your message stand out and increase your conversion rates. Splash uses a segmentation-based approach to target mailings to the most appropriate audience in addition to conducting critical pre-deployment tests to learn what elements are most effective.
DELIVERABILITY
In today’s increasingly cluttered inboxes, it’s not enough to ensure that your message merely gets to its final destination.
We design our marketing to arrive at the right time, with the correct message and in the format most useful for your users.
CREATIVE
From copy to layout to design, our team maximizes email efficiency by offering best-in-class visual presentation through an in-house design team that works exclusively in the hospitality space.
STRATEGY
We refine your email lists to offer targeted marketing messages to the right consumer—driving strategic and measurable revenue from qualified recipients.
Social Media Marketing
Effective data analysis is the key to getting key decisions right and improving your network.
Collecting RF data in the field is just the first step. Only when processed and analyzed can it inform the decisions you make to improve the network.
Splash approaches clients’ social media with a high-value audit that looks at audience, content, social inventory and the competitive landscape. We outline areas of opportunity and develop a cohesive and comprehensive social strategy. Our services cover the spectrum from paid social media advertising to earned engagement like content creation and curation – all while leveraging our deep search expertise to bring measurable discoverability to social media campaigns across multiple platforms.
Whether you have a robust, in-house social team or are looking for an agency partner on all things social, Splash offers a tiered approach to our social media services. Whatever your needs, our team is creative and experienced, and our strategies are rooted in discoverability and engagement.